How to build a successful dating website
How to build a successful dating website - wayne brady dating
In a recent poll, we found that 96 per cent of people would rather see a big, happy grin in a profile photo than a sexy pout. One of the most frequent complaints about online dating profiles is “they may have looked like that once but they certainly don’t look like that now”.
But did you know that one in three couples now find love online?Gone are the days of easily acquiring cheap CPLs and stumbling across unexposed niches waiting to be cashed in on.You need to be SMART with your business to stay ahead of the game and maximise the opportunities you have in front of you.‘People have to imagine how they’ll fit into your life, so describing yourself as a “bookworm and internet addict” makes them feel they’d never see you,’ explains match.com’s relationship expert Kate Taylor.‘Play up your love of anything sporty, outdoorsy or public – like concerts and exhibitions.’ Wouldn’t you know, profile photos that demonstrate you playing your guitar or downhill skiing – even if your face isn’t showing – get more messages.On our casual network, you also have the option to offer non-dating products; some of which have proved to be a nice additional revenue stream for some WLD partners. Don’t assume you know everything about your site/s.
The dating market is one of the fastest evolving online markets.Many people find poor grammar and spelling a turn off, and the best of us can make mistakes, so be careful on this point.Put your profile into Word and use your computer spell check for peace of mind.Avoid negative tones and always be positive about yourself. You wouldn’t want a future employer to read anything negative, so why would you want a potential partner to read anything that isn’t positive?Lying doesn’t get you anywhere in the dating world. Talk in specifics to give a full flavour of who you are.If you aren’t willing to share your future plans, give them insight into your marketing strategies or listen to their recommendations, you are limiting the success of your dating business significantly.