Online dating economics
Online dating economics - labmate online dating
This week’s episode is called “What You Don’t Know About Online Dating.” (You can subscribe to the podcast at i Tunes, get the RSS feed, or listen via the media player above.
"The better we can make our matching model, the better our business will do," said chief executive Greg Waldorf.Match has hired Jay Manuel, one of the stars of the TV series "America's Next Top Model," to help members attract more suitors.Manuel suggests that members post appealing photographs with good lighting and creative camera angles and upgrade their personal profiles with short, revealing anecdotes."I look at it as filling a void in the industry." he said.But Harvard-trained mathematician and entrepreneur Sam Yagan thinks fee-based online dating services are doomed.For a monthly .95 subscription, they can access online video exercises that teach relationship repair techniques.
of Dallas, a business unit of IAC/Inter Active Corp., is also making some moves.Phil, as well as specialized dating advice."If there's any remaining social stigma to this category, dating online, we wanted to put an end to it once and for all," said Jim Safka, chief executive of Phil -- it doesn't get more mainstream America than that."Match has also copied e Harmony's questionnaire-based matching system in a service called Chemistry, developed with the help of a cultural anthropologist.As with e Harmony, Chemistry subscribers are only introduced to people whose test results indicate they're a good match."The segment of people who are over 50, that traffic is growing rapidly," Safka said.Meanwhile, the 18-to-25 crowd seems to be losing interest.And certainly there are, it’s enormously easy to match on very, very specific sexual preferences.